He emphasized a sharp difference between Ghana's music industry and other creative sectors in an interview on Hitz FM.
People around the world are making amazing progress. According to M. Anifest, the music industry in Ghana is still at a standstill, but the visual arts sector is experiencing unprecedented growth.
The rapper from "Tomorrow" observed that Ghana's music sector is not reaching its full potential since it lacks impact and influence.
To put it simply, we are lagging behind. We have a lot of skill in this country, but we haven't built the industry to a reasonable level," he said.
M. Anifest emphasized that although infrastructure has constraints, creatives must equally be accountable for determining the direction of the industry.
Infrastructure is undoubtedly difficult, but creatives also need to take a more pragmatic stance. The sector must be observable.
He clarified, saying, "We haven't set up a profitable structure that benefits both artists and consumers."
He also underlined that success in the music industry is not guaranteed by sheer skill.
Just because you're talented doesn't mean that anyone will invest in you. Because you have talent and a workable company plan, they will invest," he said.
M. Anifest encouraged creatives to take the initiative to develop the industry rather than moping about difficulties.
Infrastructure is undoubtedly difficult, but creatives also need to take a more pragmatic stance. The sector must be observable.
He clarified, saying, "We haven't set up a profitable structure that benefits both artists and consumers."
He also underlined that success in the music industry is not guaranteed by sheer skill.
Just because you're talented doesn't mean that anyone will invest in you. Because you have talent and a workable company plan, they will invest," he said.
M. Anifest encouraged creatives to take the initiative to develop the industry rather than moping about difficulties.
"Money comes from good ideas, not the other way around. This must be taken seriously.
He came to the conclusion that "instead of treating this as a real industry, we spend too much time discussing issues and making excuses."
He came to the conclusion that "instead of treating this as a real industry, we spend too much time discussing issues and making excuses."