Wow, talk about switching gears. Edem Knight-Tay, after absolutely killing it in Ghana’s media world for years, is off on a fresh adventure. She’s snagged the gig as Head of Corporate Communication at Universal Merchant Bank (UMB) yep, one of the big boys in Ghana’s banking game.
If you’ve ever tuned into Joy 99.7 FM, you probably know her voice or at least her magic touch. She was more than just a host; Edem basically helped sculpt the station’s entire vibe. Content? She curated it. New talent? She mentored them. Programming? She had her fingerprints all over it. Behind the scenes, she was the glue holding things together.
Now she’s stepping into corporate territory. No pressure, right? At UMB, she’ll be the brains behind communications, making sure the bank isn’t just another bland institution. Brand visibility, public engagement, keeping clients happy she’s got it all covered. People rave about her knack for cutting through the noise and actually connecting with an audience. Honestly, if anyone can make bank comms interesting, it’s Edem.
This isn’t someone who stumbled into the job, either. She’s clocked over a decade in broadcasting, juggling everything from managing shows to actually being the soothing voice you heard on Home Affairs, Joy FM’s Saturday morning show about family and life stuff. Under her watch, it turned into a must-listen for tons of people her style just draws you in. She’s chill, sharp, and super relatable.
Moving into the corporate world just shows how versatile she is. Folks who’ve worked with her? They’ll tell you she’s smart, empathetic, and never phones it in. She actually cares, which is kind of rare these days.
Ken Ansah, the Multimedia Group boss, basically said what everyone’s thinking: losing Edem is a gut punch, but they’re rooting for her big time. She’s the heart and soul of Joy FM, and there’s no doubt she’ll crush it at UMB.
And, just for the record, her academic game is strong too MBA in HR from Legon, First Class Honours in Film Directing (plus an award), a certificate in events and PR, and she’s an Okuapeman School alum. Overachiever much?
So, Edem’s off to shake up the corporate comms scene. Say what you want, but her legacy at Joy FM isn’t going anywhere. Now, she gets to bring all that experience and flair into banking—lucky them.